In today’s digital landscape, Instagram is a popular platform for connectivity and marketing. While the main audience is people sharing their pictures with their loved ones and others, marketers and businesses also use it to promote their products to their target audiences. As such, many travel companies use it to captivate and engage potential travelers.
With its visual approach and extensive reach, Instagram offers many opportunities to showcase destinations, experiences, and entice your audience to book their trips with your business. In this article, we offer 4 strategies to market your travel company and engage your audience.
Utilize Poster Templates for Visually Engaging Posts
One of the most effective strategies for travel companies on Instagram is the use of poster templates. Posters are excellent for showcasing travel destinations, package deals, and other information in an easily readable and engaging way. We recommend using templates to make posters since you have a base design that you only need to modify and not start from scratch. These posters will then become the posts you upload on Instagram. One of the best places to make these is PosterMyWall and use their travel poster templates.
They offer a wide variety to choose from, take only a few minutes to modify, and you won’t even need to hire a graphics designer. Additionally, templates can be designed to include calls-to-action. You can include your website, your socials, and even a QR code to link to a page where your clients can book their trips.
The Travo travel company posted this ad on Instagram to advertise their tour package in the caribbean. They used a picture showing a beach resort and put big and bold text sharing info regarding their package. More details were offered in the caption including a call to action. Something similar can work for you.
https://www.instagram.com/p/C8fbw-pOZ1y/
Leverage User-Generated Content for Authenticity
Another powerful strategy is using user-generated content. This approach involves sharing photos and experiences posted by your customers or followers, which can add a layer of authenticity to your brand. Whenever you send your clients on their trips, ask them if they can tag your travel company in their posts. You can then crosspost them to your account and they will appear on both feeds. This provides social proof and builds a sense of community around your brand.
To maximize the impact of UGC, regularly feature these posts on your Instagram feed and stories. Highlighting real experiences from your customers can create a feeling of trust and relatability. It lets your clients know that you’re an effective travel company and you make your clients happy. One way to incentivize people to share these posts is to hold a contest. The winner could get a discount on their package or upsize their package without any further cost, is an easy way to do this.
Partner with Influencers
Influencer marketing is an excellent tool for expanding your reach and attracting new followers. You can tap into their established audiences and leverage their influence to promote your brand. Influencers can create engaging content that showcases your travel destinations or services authentically and appealingly. Personalities such as travel bloggers/vloggers, models, and other influencers who travel a lot are excellent candidates for this purpose.
Contact them and ask about collaborations with your company to create content that showcases your packages, destinations, etc. They can also take over your Instagram account for a day, providing followers with a fresh perspective and a personal touch. It’s also a great way to humanize your marketing tone which has a tendency to seem robotic after a while.
Engage with Stories and Reels
Instagram Stories and Reels have become essential features for dynamic and interactive content. These are short form videos that are awesome for showcasing products and packages. For you, there are a number of things that can be done. You can share behind-the-scenes glimpses of your trips, share travel tips, and user experiences. Since stories are only up for 24 hours, they can create a sense of urgency or exclusivity around special offers or limited-time promotions and compel the clients to engage quickly.
Reels, on the other hand, provide an opportunity to upload short form videos that will stay on your feed for as long as you want. These are best for showing stunning visuals of destinations, sharing quick travel hacks, and creating fun, themed content. Incorporating popular trends, music, and creative editing techniques can make your Reels stand out and attract more viewers.
Conclusion
Instagram offers a versatile platform for travel companies to enhance their marketing efforts and connect with potential travelers. By using the strategies listed above, you can create a comprehensive marketing plan aimed at attracting clients and getting them to engage with your travel company. Be consistent in following these strategies, and you will see results soon. But do keep in mind that you must adjust based on feedback.
